What I Offer

My unique perspective in constructing briefs, scripts, and brand strategies stems from my relentless pursuit of pushing boundaries and obsessing over the end-user experience. This approach ensures that every aspect of the content is finely tuned to resonate with the target audience and achieve the desired impact. Plus, I have a good sense of humor.

For years, I have overseen groups of designers while occasionally diving into the design work myself to create mobile-optimized experiences with a strong emphasis on usability. With a track record of crafting over 200 web experiences and dozens of mobile apps, my hands-on approach ensures that each project aligns with the highest standards of user-friendliness and functionality.

Despite being on the client side, I played a vital role in leading the creative process and held the final say in all decisions. I excelled in briefing agencies, providing feedback, and coordinating projects. My deep knowledge of production and relationship-building skills led to an invitation to Japan to resolve IBM's agency issues, further solidifying my position as a key decision-maker and creative leader.

My absolute favorite medium is video, driven by a deep passion for film and a keen eye for photography and cinematography. As a skilled editor in Adobe Premiere and Final Cut, I craft short films that draw inspiration from renowned filmmakers like Kubrick, Wes Anderson, and Miyazaki. In my digital and traditional art, I incorporate influences from Takashi Murakami, blending various artistic styles to create unique and captivating visual experiences.

Having worked closely with numerous developers and technical audiences throughout my career, I have honed my expertise in understanding their needs and expectations. My experience spans product roles, content creation, writing bylines, and conducting hundreds of interviews for campaigns specifically targeting this demographic. This wealth of knowledge enables me to effectively speak their language, ensuring that products and services cater precisely to their needs and preferences.

I have developed a deep understanding of the complexities of doing business across regions, skillfully navigating cultural nuances, regulatory environments, and diverse communication styles. As a first-generation American, I bring a global perspective to projects, allowing me to anticipate localization needs and foster cultural sensitivity. This ensures seamless integration into diverse markets while respecting and adapting to the requirements of each region.