Resume | Christos

914-299-3004 | christospietris@gmail.com | New York | linkedin.com/christospietris | shopchristos.com

PROFILE - Brand Campaign Leader

Creative leader and product strategist with deep experience at the intersection of brand, tech, and culture.

Proven success in building award-winning global campaigns and media-forward activations across digital,

social, experiential. Former program director for IBM's top campaigns. Fluent in language learning and

translating brand identity into scalable fun creative that drives engagement, retention, and cultural impact.

EXPERIENCE

LOWES - New York / Charlotte, NC

Senior Manager, Digital Capabilities (Group Product Manager) Sep 2023 – Present

• Lead 4 PMs responsible for Lowe’s digital platform roadmap (web/app), focused on modular creative

infrastructure, front-end customer and internal platform UX, personalization, and monetization.

• Launched 50+ modular CMS templates, user-centric storytelling blogs, and a personalized weather-

based homepage widget, increasing blog traffic by 80% and average order value by 15%.

• Generated $20M+ in new revenue through contextual ad units and influencer/creator content

integrations; scaled campaign deployment workflows tied to loyalty data and ML-driven segmentation.

AMAZON - New York, NY

Senior Program Manager, Ad Tech Creative / Front End (DSP) & AWS Gaming Jul 2021 – Jun 2023

• Spearheaded launch of 11 creative tooling enhancements in Amazon DSP including modular ad

formats and dynamic creatives; improved advertiser NPS +25%.

• Partnered with sales, marketing, and product to launch AWS Gaming SDK enhancements and GTM

content; delivered $32M in incremental pipeline via developer adoption of managed services.

• Built self-service orchestration platform and predictive targeting layer that informed campaign strategy

and creative recommendations with educational content for customer onboarding.

IBM - New York / Tokyo, Japan

Program Director, Brand & Developer Marketing Nov 2017 – Jul 2021

• Led $25M budget and 13-person team; IBM’s global brand campaigns for sports and entertainment

(Grammys, ESPN, Masters, US Open); pioneered IBM’s mobile-first web and connected TV strategy.

• Directed the quirky and hilarious award-winning "Behind the Code" and "US Open From Home"

campaigns; integrated modular video assets, OOH, CTV, and social media formats.

• Consulted IBM Japan’s CMO and ad agency (Ogilvy) to revamp digital operations, media buying, and

take bold creative risks, accelerating campaign delivery and cross-regional coordination.

• Managed global ad budgets and agency partnerships; built in-house studio and reduced production

spend by $3.8M launched creator-led campaigns, video series, and full-funnel landing experiences.

Creative Director, Developer Audiences (Integrated Marketing) Aug 2015 – Nov 2017

• Launched IBM’s first developer-focused advertising campaign, led creative ops across cloud/AI

platforms; streamlined asset production and delivery; increasing brand affinity by 80%.

• Designed audience-specific content architecture strategy; grew startup ecosystem 700% via ABM.

• Creative and media direction on "Call for Code," a hackathon enabling developers to build open-source

projects addressing humanitarian issues. Increased IBM Cloud accounts created in its first year by 120%.

SKILLS & LANGUAGES

Ops | Languages Fluent: English, Greek, Intermediate: Japanese | Portfolio: shopchristos.com

EDUCATION & RECOGNITION

B.S. Marketing, Marist University | Strategic Management Cert, University of Pennsylvania: Wharton |

Cannes Lion: Silver (2021) | IBM Top 1% (2020) | ANA “See Her” Award | ANA Digital Committee (2017–

2021) | Amazon Culture Leader (2021-2022) | Adobe Certified | Digital creator with 100K+ followers